MKT 310 WEEK 4 Presentation & Paper Final Project

MKT 310 WEEK 4 Presentation & Paper Final Project

Resource: Product approved in Week 2.

Learning Teams create and present a formal sales presentation for a specific product and company. This product may be real or fictitious and should be one that one company would sell to another. In other words, this is not a presentation a retailer would make for individual use.

Write a 1,400- to 1,750-word paper in which you discuss the following:

  • Describe the group presentation style you intend to use.
  • Identify the customer’s wants and needs.
  • Explain how your product satisfies those wants and needs, and differs from products the potential customer has or could use. Include any value-added aspects of the product that extend beyond the sale, such as warranties, service agreements, and so on.
  • Include a discussion of price and expectations of the client.
  • Discuss how you can close the transaction.
  • List the three most likely objections a customer might have, and how you would respond to them. Share your responses from the individual assignment due this week to satisfy this item.
  • Include at least five peer-reviewed sources. 

Format your paper consistent with APA guidelines.

Imagine that you are selling the product to your customer and you create a PowerPoint® to facilitate your selling process.

Present an 8- to 10-slide PowerPoint® for a 10- to 15-minute oral presentation that is directed to your customer.

Include speaker notes for each slide.

Click the Assignment Files tab to submit your assignment.

MKT 310 WEEK 4 Presentation & Paper Final Project