MKT 421 WEEK 1 Marketing Mix Presentation

MKT 421 WEEK 1 Marketing Mix Presentation

MKT 421 WEEK 1 Marketing Mix Presentation

MKT 421 WEEK 1 Marketing Mix Presentation

Resource review week 1 learning acivities such as chapter readings and publisher powerpoint presentation. Also search in the University Library for “The Four P’s: Marketing Strategies” and review the video and associated transcript.

Select a company currently experiencing marketing changes.
Create a 12-15 slide Microsoft® PowerPoint® presentation that analyzes that company’s target audience, market and marketing mix:

  • Identify the target audience (demographic, psychographic, geographic, buyer behavior), market segment and industry associated with the company’s product.
  • Describe each of the four P’s of the company on indepenent slides.
  • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes to the product.
  • Use the Wall Street Journal articles in the University Library to facilitate your research of the company.  To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching.
  • Be sure to include in the speaker notes specific information for the chapter readings that is “quoted” citred and referenced along with content, images or  illustrations from publishers powerpoints can be used within the slides.
  • Include slide numbers, title, introductory (based on the description of this assignment), summary slide and reference slide. (not including a title slide and reference slide)

MKT 421 WEEK 1 Marketing Mix Presentation