MKT 421 WEEK 2 Product Selection and Team Charter

MKT 421 WEEK 2 Product Selection and Team Charter

MKT 421 WEEK 2 Product Selection and Team Charter

MKT 421 WEEK 2 Product Selection and Team Charter

As a team, choose a new product/service or product/service extension/modification from an existing company to market.

As an aide, you can use the candy bar handout worksheet to help you with this assignment.

Submit a 350 – 700 word essay describing your reasons for choosing this company and product.

Answer the following questions: MKT 421 WEEK 2 Product Selection and Team Charter

Who is the target market?

How is this product going to be positioned against it competitors?

What is the customer’s motivation to purchase the product?

Along with your product selection, turn-in your team charter.  You will find it as an attachment to the right under “Student Materials” in this assignment.

MKT 421 WEEK 2 Product Selection and Team Charter

 

MKT 421 WEEK 2 Product Selection and Team Charter

MKT 421 WEEK 2 Product Selection and Team Charter

MKT 421 WEEK 2 Product Selection and Team Charter

As a team, choose a new product/service or product/service extension/modification from an existing company to market.

As an aide, you can use the candy bar handout worksheet to help you with this assignment.

Submit a 350 – 700 word essay describing your reasons for choosing this company and product.

Answer the following questions:

Who is the target market?

How is this product going to be positioned against it competitors?

What is the customer’s motivation to purchase the product?

Along with your product selection, turn-in your team charter.  You will find it as an attachment to the right under “Student Materials” in this assignment.

MKT 421 WEEK 2 Product Selection and Team Charter

 

Who is the target market?

How is this product going to be positioned against it competitors?

What is the customer’s motivation to purchase the product?

Along with your product selection, turn-in your team charter.  You will find it as an attachment to the right under “Student Materials” in this assignment.