MKT 421 WEEK 3 Perceptual Map Presentation

Review “perceptual mapping” located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include discussion notes with your presentation.

A reference slide with a minimum of three (3) sources required.

Your notes and references must be in APA format.

MKT 421 WEEK 3 Perceptual Map Presentation

Review “perceptual mapping” located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include discussion notes with your presentation.

A reference slide with a minimum of three (3) sources required.

Your notes and references must be in APA format.

MKT 421 WEEK 3 Perceptual Map Presentation