MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation
MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation
MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation
INSTRUCTIONS for this assignments:
Present less than 10 minutes oral presentation with PopwerPoint slides that includes:
- Describe the marketing research that will take place before you launch your product
- Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
- Describe how your marketing efforts and marketing mix will change with each phase in the product lifecycle
- The packaging you will use for your product or service and how it will add value
- The appropriate pricing strategy for your product or service and the price you will set at launch
- The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
NOTE: Bring a hard copy of the final presentation to provide to the instructor before your presentation begins.
Click the Assignment Files tab to submit your assignment.
MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation
