MKT 421 WEEK 5 Conclusion of the Good advertisement – Individual Presentation

MKT 421 WEEK 5 Conclusion of the Good advertisement – Individual Presentation

MKT 421 WEEK 5 Conclusion of the Good advertisement – Individual Presentation

MKT 421 WEEK 5 Conclusion of the Good advertisement – Individual Presentation

INSTRUCTION for this assignment:

 

The objective of this assignment is to demostrate terms, concepts, and
marketing knowledge gained in class and through the required
readings.
Present in class the following items about this advertisement:
1) Show your advertisement – Do you still find this advertisement
appealing? Explain.
Point out at least three elements of the company’s branding in the
advertisement.
2) Describe the targeted market and suggest way in which the company
can maintains loyalty among the current customers
3) Describe the 4 elements of the marketing mix for the advertised
product or service; They are:
– Describe leading product attributes
– Describe the supply channel and distribution methods.
(Manufacturers, Distributors, Retailers)
– Describe the pricing strategy and why
– Describe the other promotional channels used to market this product
4) List at least ONE competitor of this product and discuss how they
market their products differently.
5) Where is the product in its lifecycle. If it is not obvious, present your own recommendations and state reason why you made this recommendation.
6) What is the market outlook for this industry, this company and this
product?
Note: The student who repeats Week1’s presentations will not be happy

with the resulting grade because the objective of this assignment is to demostrate terms, concepts, and

marketing knowledge gained in class and through the required readings.

his assignment is to demostrate terms, concepts, and

marketing knowledge gained in class and through the required

readings.

MKT 421 WEEK 5 Conclusion of the Good advertisement – Individual Presentation