MKT 421 WEEK 5 Final Marketing Plan and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

  • Your promotional strategy for your product or service, including how you may use the following:
    • Advertising
    • Public relations
    • Digital marketing
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • The effect professional selling may have on your offering
  • An initial budget for your plan
  • The methods you use will measure the success of your plan
  • Any ethical issues your marketing plan might have

Combine all references, including those used for the previous Learning Team Assignments.

A minimum of fifteen (15) are required.

Prepare a 12-15 slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan. Use photo’s, clip art and media (be sure to cite all within your slide). Ensure to include a reference slide.

Format your paper and presentation consistent with APA guidelines.

MKT 421 WEEK 5 Final Marketing Plan and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

  • Your promotional strategy for your product or service, including how you may use the following:
    • Advertising
    • Public relations
    • Digital marketing
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • The effect professional selling may have on your offering
  • An initial budget for your plan
  • The methods you use will measure the success of your plan
  • Any ethical issues your marketing plan might have

Combine all references, including those used for the previous Learning Team Assignments.

A minimum of fifteen (15) are required.

Prepare a 12-15 slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan. Use photo’s, clip art and media (be sure to cite all within your slide). Ensure to include a reference slide.

Format your paper and presentation consistent with APA guidelines.

MKT 421 WEEK 5 Final Marketing Plan and Presentation