MKT 421 WEEK 5 Full Marketing Plan With Promotional Strategy Paper

MKT 421 WEEK 5 Full Marketing Plan With Promotional Strategy Paper

MKT 421 WEEK 5 Full Marketing Plan With Promotional Strategy Paper

MKT 421 WEEK 5 Full Marketing Plan With Promotional Strategy Paper

Include weeks 3 and 4’s group assignments with a perceptual map of your group product to this week’s assignments by submitting it as one paper called the marketing plan.

Make sure you correct any portions that needs correcting as per comments from previous graded assignments.

Write a 1,050- to 1,400-word paper and include the following information:

  • Your promotional strategy for your product or service, including how you will use at least three of the following elements:
    • Advertising
    • Public relations
    • Digital marketing, including social media
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • An initial budget for your plan – prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices.
  • The evaluation and control methods you will use to measure the success of your plan

Include at least three sources of research that support your plan; at least one must be the textbook and one from the library.

With the additional weeks assignments and the promotional strategy, this comprises your FULL MARKETING PLAN that is to be submitted as ONE PAPER.

Click the Assignment Files tab to submit your assignment.

MKT 421 WEEK 5 Full Marketing Plan With Promotional Strategy Paper