MKT 431 WEEK 2 Ethics and Product Consumption Paper

MKT 431 WEEK 2 Ethics and Product Consumption Paper

MKT 431 WEEK 2 Ethics and Product Consumption Paper

MKT 431 WEEK 2 Ethics and Product Consumption Paper

Resources: University Library, Internet

Go to the World’s Most Ethical Companies® Honorees or a similar site and select a company with a reputation for ethical business practices.

Write a 750- to 1,050-word paper in which you complete the following:

  • Evaluate the company’s past performance in marketing their products and/or services using the six pillars of the marketing code of ethics, as set forth by the American Marketing Association athttps://archive.ama.org/archive/AboutAMA/Pages/Statement%20of%20Ethics.aspx 
  • Briefly define each of the AMA’s six pillars of the marketing code of ethics–honesty, responsibility, fairness, respect, transparency, and citizenship–in your own words. MKT 431 WEEK 2 Ethics and Product Consumption Paper
  • Explain how your selected company has demonstrated adherence to each pillar in their past or current marketing communications and activities.
  • Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to the creation, use (consumption), and/or disposal of its products, such as “green” initiatives or philanthropic activities that it is not already implementing.

Cite and reference the company’s Web site and at least two valid and reliable research sources for this paper. The Ethisphere and AMA Web sites do not count toward these two research sources.

Format your paper consistent with APA 6th Edition guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 431 WEEK 2 Ethics and Product Consumption Paper