MKT 441 WEEK 2 Global Market Research Case Study Analysis

MKT 441 WEEK 2 Global Market Research Case Study Analysis

Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research(Aaker, Kumar, & Day):

Writea 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:

  • Describe the situation discussed in the case.
  • Identify the key issues for the organization in your selected case.
  • Discuss possible ways the organization might address these issues.
  • Based on your analysis of the case explain the value of market research in the global community.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 441 WEEK 2 Global Market Research Case Study Analysis

 

MKT 441 WEEK 2 Global Market Research Case Study Analysis

MKT 441 WEEK 2 Global Market Research Case Study Analysis

MKT 441 WEEK 2 Global Market Research Case Study Analysis

Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research(Aaker, Kumar, & Day):

Writea 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:

  • Describe the situation discussed in the case.
  • Identify the key issues for the organization in your selected case.
  • Discuss possible ways the organization might address these issues.
  • Based on your analysis of the case, explain the value of market research in the global community.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 441 WEEK 2 Global Market Research Case Study Analysis