MKT 443 WEEK 5 Newsjack Case Analysis

MKT 443 WEEK 5 Newsjack Case Analysis

Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.

Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.

Complete the following in 350 to 525 words:

  • Summarize the relevant news item.
  • Assess the organization’s connection to the news.
  • Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.
  • Analyze why this content is relevant to the chosen organization’s target persona.
  • Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).
  • Analyze the results.

Format your assignment consistent with APA guidelines.

Click on the Assignment Files tab to submit your analysis.

MKT 443 WEEK 5 Newsjack Case Analysis

MKT 443 WEEK 5 Newsjack Case Analysis

Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.

Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.

Complete the following in 350 to 525 words:

  • Summarize the relevant news item.
  • Assess the organization’s connection to the news.
  • Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.
  • Analyze why this content is relevant to the chosen organization’s target persona.
  • Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).
  • Analyze the results.

Format your assignment consistent with APA guidelines.

Click on the Assignment Files tab to submit your analysis.

MKT 443 WEEK 5 Newsjack Case Analysis