MKT 444 WEEK 2 Hospitality Marketing Plan Phase 1

MKT 444 WEEK 2 Hospitality Marketing Plan Phase 1

Resource: Marketing Plan Outline document

Select a product or service within the hospitality industry for analysis or repositioning.  This will be the basis of your Marketing Plan through Week 4.  Obtain facilitator approval before beginning on your project.

Write a 1,050- to 1,400-word paper that includes the following:

  • Describe the product or service you selected and why
  • Provide a history and an overview of the organization
  • Provide a description of the organization’s primary locations, if there are other products or services provided, and advise if there are any partners
  • Provide a bird’s eye view of the organization’s financial performance
  • Describe the scope of your plan
  • Explain the desired outcome of this plan 

Click the Assignment Files tab to submit your assignment.

MKT 444 WEEK 2 Hospitality Marketing Plan Phase 1

MKT 444 WEEK 2 Hospitality Marketing Plan Phase 1

Resource: Marketing Plan Outline document

Select a product or service within the hospitality industry for analysis or repositioning.  This will be the basis of your Marketing Plan through Week 4.  Obtain facilitator approval before beginning on your project.

Write a 1,050- to 1,400-word paper that includes the following:

  • Describe the product or service you selected and why
  • Provide a history and an overview of the organization
  • Provide a description of the organization’s primary locations, if there are other products or services provided, and advise if there are any partners
  • Provide a bird’s eye view of the organization’s financial performance
  • Describe the scope of your plan
  • Explain the desired outcome of this plan 

Click the Assignment Files tab to submit your assignment.

MKT 444 WEEK 2 Hospitality Marketing Plan Phase 1