MKT 498 WEEK 5 Marketing Communications Plan Executive Summary
For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary using the information from the Learning Team assignments in Weeks 2-4:
- Product and Target Market Identification Paper
- Competitive and Segmentation Analysis Presentation
- Analysis of Marketing Communication Tools Paper
Step 1
Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment.
Step 2
Write a 1-page Evaluation and include:
- How the team will measure and evaluate the new IMC plan.
- Develop evaluation tools to measure IMC plan effectiveness.
Combine Steps 1 and 2 into one cohesive document.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 498 WEEK 5 Marketing Communications Plan Executive Summary
MKT 498 WEEK 5 Marketing Communications Plan Executive Summary
For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary using the information from the Learning Team assignments in Weeks 2-4:
- Product and Target Market Identification Paper
- Competitive and Segmentation Analysis Presentation
- Analysis of Marketing Communication Tools Paper
Step 1
Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment.
Step 2
Write a 1-page Evaluation and include:
- How the team will measure and evaluate the new IMC plan.
- Develop evaluation tools to measure IMC plan effectiveness.
Combine Steps 1 and 2 into one cohesive document.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.