MKT 498 WEEK 5 Marketing Communications Plan Executive Summary

MKT 498 WEEK 5 Marketing Communications Plan Executive Summary

For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary using the information from the Learning Team assignments in Weeks 2-4:

  • Product and Target Market Identification Paper
  • Competitive and Segmentation Analysis Presentation
  • Analysis of Marketing Communication Tools Paper

Step 1

Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment.

Step 2

Write a 1-page Evaluation and include:

  • How the team will measure and evaluate the new IMC plan.
  • Develop evaluation tools to measure IMC plan effectiveness.

Combine Steps 1 and 2 into one cohesive document.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 498 WEEK 5 Marketing Communications Plan Executive Summary

MKT 498 WEEK 5 Marketing Communications Plan Executive Summary

For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary using the information from the Learning Team assignments in Weeks 2-4:

  • Product and Target Market Identification Paper
  • Competitive and Segmentation Analysis Presentation
  • Analysis of Marketing Communication Tools Paper

Step 1

Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment.

Step 2

Write a 1-page Evaluation and include:

  • How the team will measure and evaluate the new IMC plan.
  • Develop evaluation tools to measure IMC plan effectiveness.

Combine Steps 1 and 2 into one cohesive document.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 498 WEEK 5 Marketing Communications Plan Executive Summary